It is that time of the year when we gather with family and friends, ringing out the old and bringing in the new. Most of us make resolutions or goals for the coming year.
When it comes to your business one of the best things, you can do to start the year right update your website.
When was the last time you went through your website with a fine tooth comb to make sure it was up To date, and all the links go where they should?
Case in point: I have a client that I built a website for eight years ago. It is a great website it has some items to buy online and classes, etc., but it had been neglected – we all just get busy and feel that everything is fine. She did notice some of her books sales were down, but she chalked that up to the publications being older.
She contacted me to put up her latest book and shopping cart. As I was looking through her website, I noticed there were a lot of things that should probably be removed or updated. So I asked her "do you need any other updates?" As she went through the pages of her website, she was horrified to find her shopping cart was out of date and not working right. She had some pages that needed to be altered because things had changed – you get the picture.
She may have ended up paying more than she though for the simple addition, it turned into a major overhaul. We didn’t touch the design – just contents, links, shopping cart and a few pictures.
Now she is thrilled to be starting the New Year with a fully functional updated website.
This will not happen to her again because she will make sure to have an inventory of her website yearly…